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Building fundraising resiliency series · Session two: Diversifying revenue

Revenue diversification is top-of-mind for nonprofit leaders.

It’s natural for organizations to gravitate to a small number of revenue sources, such as events, grants, or a small number of big donors. But, as many organizations have experienced recently, it’s also risky.

Our panel will explore:

  • How can diversification create fundraising resiliency?

  • How do we build new revenue streams, particularly on a base of a robust events program?

  • How do you avoid spreading your team too thin?

Moderator: 
Cassy Cox (she/her), Senior Director, Institutional Partnerships - Accion 

Panelists:
Abby Farris Rogers (she/her), EVP, Chief Development Officer – YMCA of the USA
Cortney Nicolato (she/her), President and CEO – United Way of Rhode Island 
Tunde Wackman (she/her), Chief Development Officer – World Central Kitchen

About this event series

In an uncertain world, we need nonprofits more than ever. But uncertainty affects nonprofits too, complicating everything from strategic planning to service delivery. For fundraisers, the demands are high: Raise funds today—and deliver the growth for tomorrow. Aperio Philanthropy, in collaboration with the NYU SPS Heyman Program, will host three free, virtual panel discussions to explore:

  • How do we build fundraising resiliency in an environment where the only certainty is uncertainty?

  • How do we make revenue growth that is predictable?

  • How do we craft strategies that work no matter the surprises, changes, and crises that come our way?

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Previous
January 25

Building fundraising resiliency series · Session one: Building real relationships

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Next
April 4

Building fundraising resiliency series · Session three: Using metrics as a tool for resiliency