Join the Aperio book club.

Have books piling up on your nightstand? Join the Aperio book club to start reading through them! Each month, we’ll meet (virtually) to discuss our book of the month and takeaways for our work and lives.

Note: RSVP to the event to add it to you calendar. Prior to the book club, you will receive an email from our team confirming the access information for your small group.

This month’s book: What Your Donors Want and Why

The New York Times has called Tom Ahern "one of the country's most sought-after creators of fundraising messages." He's also a wildly popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity.

What Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers (and why that matters so much to income),how to organize communications around the prime metric of Lifetime Value (LTV), and how to answer the Big Three questions required in a high-performance case for support.

Here's a link to order the book.

Note: RSVP to the event to add it to you calendar. Prior to the book club, you will receive an email from our team confirming the access information for your small group.