This month’s book: Ask Without Fear

by Marc A. Pitman 

Is fundraising fun for you? Are your board members beating down your door with new donors ready to make a gift? If that's not your reality yet, international fundraising trainer Marc A. Pitman's Ask Without Fear is for you! 
 
In this fun, easy-to-read book, he: 

• Explains in a step-by-step, easy to remember process how to build authentic relationships with your donors—and help them connect with your cause in the way that matters most to them 

• Identifies time-tested research tools to help you plan your fundraising campaign 

• Exposes the 7 most common fundraising mistakes—and how to avoid them 

• Shows how to become skilled at identifying a person's personality traits and tailoring your message to fit their personality—even on the fly 

Perfect for nonprofit employees and board members, Ask Without Fear helps you move your fundraising from a static, one-way, organization-centered monologue to a dynamic, donor-centered, two-way dialogue. This book gives you the tools to raise serious money for your favorite cause. 

Join us at this month’s book club for a lively conversation with nonprofit leaders and fundraisers. We'll discuss what we've learned from the book and how we're applying it to our day-to-day lives. 

Here's a link to order the book. 

Note: This will be an interactive, small-group event. Don't have time to read the book? No worries! Join us anyway to share your experiences and learn from others. 

Join the Aperio book club.

Join the Aperio book club to meet and share ideas with other nonprofit leaders and fundraisers! Each month, we’ll meet (virtually) to discuss our book of the month and takeaways for our work and lives.