The word ‘metrics’ sparks many feelings for fundraisers—from a sense of stability to frustration with unattainable goals.
At their best, however, metrics create a practical roadmap to the aspirational goals we work toward as fundraisers. They keep our outreach consistent throughout the year, enabling us to reach a large community of supporters and form lasting relationships. This panel will explore:
Why are metrics so central to fundraising success and resiliency?
How can teams and individual fundraisers use them most effectively?
How can teams create a healthy culture around metrics, avoiding common pitfalls?
Meet our expert panelists
Moderator:
Beth Katznelson (she/her), NYU Adjunct Professor and Founder & Principal - Contributing Factor Consultancy
Panelists:
Michael Karg (he/him), Executive Director of Development – California State University, Fullerton College of Engineering & Computer Science
Liz Fitzgerald (she/her), Director of Development – ACLU
Melanie Buhrmaster (she/her), Vice President, Philanthropy – Food Bank For New York City
Leya Petrovani Miller (she/her), Managing Director – Aperio Philanthropy
About this event series
In an uncertain world, we need nonprofits more than ever. But uncertainty affects nonprofits too, complicating everything from strategic planning to service delivery. For fundraisers, the demands are high: Raise funds today—and deliver the growth for tomorrow. Aperio Philanthropy, in collaboration with the NYU SPS Heyman Program, will host three free, virtual panel discussions to explore:
How do we build fundraising resiliency in an environment where the only certainty is uncertainty?
How do we make revenue growth that is predictable?
How do we craft strategies that work no matter the surprises, changes, and crises that come our way?