Sustainer (or recurring) giving is a fast-growing strategy for attracting, engaging, and retaining donors. Sustainer programs provide a win-win: for donors, an easy path to impact; and for nonprofits, dependable revenue for the mission. Realizing their full potential takes rigorous intentionality–including communicating proactively, creating a sense of belonging, and providing ongoing opportunities to connect to the mission.
In this session, we will explore:
Trends and projections
Practical tips for starting and building your program
How to integrate sustainer giving into the broader donor journey
Common mistakes to avoid
This event is offered in collaboration with the George H. Heyman, Jr. Program for Philanthropy and Fundraising within the NYU SPS Center for Global Affairs.