Sustainer (or recurring) giving is a fast-growing strategy for attracting, engaging, and retaining donors. Sustainer programs provide a win-win: for donors, an easy path to impact; and for nonprofits, dependable revenue for the mission. Realizing their full potential takes rigorous intentionality–including communicating proactively, creating a sense of belonging, and providing ongoing opportunities to connect to the mission.
In this session, we will explore:
Trends and projections
Practical tips for starting and building your program
How to integrate sustainer giving into the broader donor journey
Common mistakes to avoid
Moderator
Beth Wrubleski (she/her) – Senior Director of Direct Response, Obama Foundation
Panelists
Kendra Paiz (she/her) - Director of Annual Fund, Food Bank of Central & Eastern North Carolina
Liz Scott (she/her) - Co-Executive Director, Alex's Lemonade Stand Foundation
Dana Snyder (she/her) – Founder and CEO, Positive Equation
This event is offered in collaboration with the George H. Heyman, Jr. Program for Philanthropy and Fundraising within the NYU SPS Center for Global Affairs.