Sustainer (or recurring) giving is a fast-growing strategy for attracting, engaging, and retaining donors. Sustainer programs provide a win-win: for donors, an easy path to impact; and for nonprofits, dependable revenue for the mission. Realizing their full potential takes rigorous intentionality–including communicating proactively, creating a sense of belonging, and providing ongoing opportunities to connect to the mission.
In this session, we will explore:
Trends and projections
Practical tips for starting and building your program
How to integrate sustainer giving into the broader donor journey
