Robyn Sveda
Favorite inspirational quote:
"Ring the bells that still can ring
Forget your perfect offering
There is a crack, a crack in everything
That's how the light gets in.”
— Leonard Cohen
Pronouns: she/her
Area of expertise: direct response fundraising, pipeline management, donor acquisition, donor retention, multichannel marketing, digital and SMS fundraising, direct mail, database strategy, fundraising analytics, integrated campaign strategy, donor journey optimization, A/B testing and optimization, predictive modeling, marketing automation
Causes I’m most passionate about: Hunger relief, children's causes, education, protecting democracy and civic engagement
My fundraising story: I began my career in direct response marketing at Forbes Media, where I discovered the true power of connecting the right message with the right audience, and quickly realized I wanted to use those skills to make an impact on the causes I really care about. Since then, I've helped organizations like City Harvest and Communities In Schools National build and grow direct response fundraising programs that deepen donor relationships, strengthen giving pipelines, and drive sustainable revenue. My deep passion is to combine data-driven strategy with compelling storytelling to inspire generosity.
Why I care about helping nonprofits grow: I'm continuously inspired by what happens when thousands of people come together around a shared purpose. We need that momentum to make a lasting change.
Hobbies: cooking, reading cookbooks and chef biographies, exploring and learning different cuisines, spending time at the beach in every season, and dancing with my daughter.
Unusual talent: I love to host, and I have a knack for remembering the weird and tiny details about people's preferences so that they feel genuinely welcomed and at home.
