Aperio guide: Case development
Your case for support is how you introduce supporters to your organization, move them to deepen their engagement, and ultimately join your mission through giving.
This workbook walks through the six steps in the case development process:
Find your why
Describe your how
Package your what
Pull it all together with a call to action
Correct common mistakes
Repeat yourself everywhere
You can use this workbook on your own, with a fundraiser, or—if you’d like a little hands-on support—with an Aperio partner.
To get your ideas going, watch our recent webinar on building a new case for support in the wake of COVID or read the recap here.
Download the Case Development Workbook
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