Aperio guide: Case development

Case Development
 

Your case for support is how you introduce supporters to your organization, move them to deepen their engagement, and ultimately join your mission through giving.

This workbook walks through the six steps in the case development process:

  1. Find your why

  2. Describe your how

  3. Package your what

  4. Pull it all together with a call to action

  5. Correct common mistakes

  6. Repeat yourself everywhere

You can use this workbook on your own, with a fundraiser, or—if you’d like a little hands-on support—with an Aperio partner.

To get your ideas going, watch our recent webinar on building a new case for support in the wake of COVID or read the recap here.

 

Download the Case Development Workbook

Once you click ‘Download’, you will see a link. Click on the link to begin file download. By providing your email address, you consent to receive emails from Aperio. Thank you for joining our community of nonprofit fundraising professionals!

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Summer reset #2: Organizing your list

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Summer reset #1: Build your new case for support