Adopting analytics may seem like a permanent “wishlist” item. Steve Grimes of Jazz at Lincoln Center shares good news with us: there are simple ways to get started—without being an expert analyst. The result? Better information to guide strategy and success.
Investing in prospect research can reap big returns for your program and help your frontline fundraisers stay focused on meeting with donors. How do you get started? Rannie McCants, Development Research Associate at The Public Theater, shares her insights on leveraging the power of research to achieve results.