If you’ve been involved in the nonprofit space for any amount of time, you have come to learn: Events are great, but...
They come at a cost.
Galas, luncheons, walks, runs, golf outings, and the like generate millions of dollars for nonprofit missions each year and hold an important place in many communities. They can raise valuable revenue, build a brand, generate excitement about a cause, and create opportunities to build relationships.
However, events are—by far, in some cases—the most expensive form of fundraising. Given the expense, it is critical to take time regularly to assess the return on investment (ROI) on events and to set goals for improving it every year. Consider event ROI in the context of all your fundraising channels to spot opportunities to shift investments around in a way that achieves greater results.
In this Aperio Guide, you’ll find factors to consider in assessing and setting goals for your events. You’ll also find instructions for our accompanying Strategic Event Planner and Multi-Year Event Evaluation Tool, available for download below
Download the Guide
Download the Strategic Event Planner Tool
Download the Multi-Year Event Evaluation Tool
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