You’ve crafted your new case for support. You’ve organized your list. Now it’s time to bring them together into an engagement plan for the coming months.

Events can be important to an organization, but they are expensive. It is critical to take time regularly to assess performance and set goals. In this Aperio Guide, you’ll find factors to consider, as well as two tools to use in your planning: a Strategic Event Planner and Multi-Year Event Evaluation Tool.