Events can be important to an organization, but they are expensive. It is critical to take time regularly to assess performance and set goals. In this Aperio Guide, you’ll find factors to consider, as well as two tools to use in your planning: a Strategic Event Planner and Multi-Year Event Evaluation Tool.

You’re ready to create a major gifts program, or grow your program to the next level. But first, it’s time to get clear about how you would use the additional funding. This guide provides a series of conversation topics to work through with your team. You’ll emerge with a clear vision and the language to share it with donors.